Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

Begum Kaplan; Elizabeth G. Miller

Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

Begum Kaplan^*, Elizabeth G. Miller

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	American English
Title of host publication	Proceedings of the American Marketing Association (AMA) Winter Academic Conference
Subtitle of host publication	The Human Side of Marketing in an Age of Digital Transformation
Editors	Alan Malter, Stacey Menzel Baker, Subin Im
Publisher	American Marketing Association
Pages	808-809
Number of pages	2
ISBN (Print)	978-1713825180
State	Published - Jan 1 2021
Externally published	Yes

Publication series

Name	American Marketing Association (AMA) Educators Proceedings
Publisher	American Marketing Association (AMA)
Volume	32

Keywords

crisis
COVID-19
social media
Twitter
text-mining

Access to Document

http://spiral.lynn.edu/facpubs/1432

Cite this

Kaplan, B., & Miller, E. G. (2021). Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic. In A. Malter, S. Menzel Baker, & S. Im (Eds.), Proceedings of the American Marketing Association (AMA) Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation (pp. 808-809). (American Marketing Association (AMA) Educators Proceedings; Vol. 32). American Marketing Association. http://spiral.lynn.edu/facpubs/1432

Kaplan, Begum ; Miller, Elizabeth G. / Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic. Proceedings of the American Marketing Association (AMA) Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. editor / Alan Malter ; Stacey Menzel Baker ; Subin Im. American Marketing Association, 2021. pp. 808-809 (American Marketing Association (AMA) Educators Proceedings).

@inproceedings{77743a81ef0a4e6fa93244a9c3b0ab0f,

title = "Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic",

keywords = "crisis, COVID-19, social media, Twitter, text-mining",

author = "Begum Kaplan and Miller, {Elizabeth G.}",

year = "2021",

month = jan,

day = "1",

language = "American English",

isbn = "978-1713825180",

series = "American Marketing Association (AMA) Educators Proceedings",

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pages = "808--809",

editor = "Alan Malter and {Menzel Baker}, Stacey and Subin Im",

booktitle = "Proceedings of the American Marketing Association (AMA) Winter Academic Conference",

}

Kaplan, B & Miller, EG 2021, Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic. in A Malter, S Menzel Baker & S Im (eds), Proceedings of the American Marketing Association (AMA) Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. American Marketing Association (AMA) Educators Proceedings, vol. 32, American Marketing Association, pp. 808-809. <http://spiral.lynn.edu/facpubs/1432>

Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic. / Kaplan, Begum; Miller, Elizabeth G.
Proceedings of the American Marketing Association (AMA) Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. ed. / Alan Malter; Stacey Menzel Baker; Subin Im. American Marketing Association, 2021. p. 808-809 (American Marketing Association (AMA) Educators Proceedings; Vol. 32).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

AU - Kaplan, Begum

AU - Miller, Elizabeth G.

PY - 2021/1/1

Y1 - 2021/1/1

KW - crisis

KW - COVID-19

KW - social media

KW - Twitter

KW - text-mining

UR - http://lynn-lang.student.lynn.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=161339123&site=ehost-live&scope=site

M3 - Conference contribution

SN - 978-1713825180

T3 - American Marketing Association (AMA) Educators Proceedings

SP - 808

EP - 809

BT - Proceedings of the American Marketing Association (AMA) Winter Academic Conference

A2 - Malter, Alan

A2 - Menzel Baker, Stacey

A2 - Im, Subin

PB - American Marketing Association

ER -

Kaplan B, Miller EG. Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic. In Malter A, Menzel Baker S, Im S, editors, Proceedings of the American Marketing Association (AMA) Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation. American Marketing Association. 2021. p. 808-809. (American Marketing Association (AMA) Educators Proceedings).

Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

Publication series

Keywords

Access to Document

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Research output

Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

Cite this