Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

Begum Kaplan; Elizabeth G. Miller

Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic

Begum Kaplan, Elizabeth G. Miller

Research output: Contribution to conference › Paper

Original language	American English
State	Published - Feb 2021
Externally published	Yes
Event	American Marketing Association (AMA) Winter Academic Conference: The Human Side of Marketing in an Age of Digital Transformation - Virtual Duration: Feb 17 2021 → Feb 19 2021

Conference

Conference	American Marketing Association (AMA) Winter Academic Conference
Abbreviated title	AMA Winter 2021
Period	2/17/21 → 2/19/21

Access to Document

http://spiral.lynn.edu/facpubs/1433

1 Extended Abstract

Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic
Kaplan, B. & Miller, E. G., 2021, AMA Winter Academic Conference Proceedings. American Marketing Association (AMA), Vol. 32. p. 808-809 2 p.
Research output: Chapter in Book/Report/Conference proceeding › Extended Abstract

Cite this

@conference{3dacba86d79d4ac9a6ab195dc908001b,

title = "Tweeting Doomsday Scenarios: Engaging Consumers Online During the Coronavirus Pandemic",

author = "Begum Kaplan and Miller, {Elizabeth G.}",

year = "2021",

month = feb,

language = "American English",

note = "American Marketing Association (AMA) Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation , AMA Winter 2021 ; Conference date: 17-02-2021 Through 19-02-2021",

}