Using Intentional Design to Build a Successful Financial Wellness Program

Bryan Ashton, Morgan O'Sullivan, Philip Schuman, Brad Yeckley

Research output: Contribution to conferenceConference session

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Abstract

Financial literacy and well-being efforts are often born out of passion, developed quickly, and deployed with an optimistic view of what lies ahead. This activation method of programming is encouraging and reflects the passion and urgency of what we as practitioners are trying to accomplish. Regrettably, the data has shown that most financial literacy and well-being efforts fail to produce lasting behavioral outcomes. This presentation aims to give you the tools and thinking processes you need to develop successful, scalable, and measurable programs that produce impacts beyond the knowledge-based basics.

Original languageAmerican English
StatePublished - Jun 30 2023
EventNational Association of Student Financial Aid Administrators (NASFAA) Annual Conference - San Diego, United States
Duration: Jun 29 2023Jul 2 2023

Conference

ConferenceNational Association of Student Financial Aid Administrators (NASFAA) Annual Conference
Abbreviated titleNASFAA2023
Country/TerritoryUnited States
CitySan Diego
Period6/29/237/2/23

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