Original language | American English |
---|---|
Title of host publication | Lakunen-Theorie: Ethnopsycholinguistische Aspekte der Sprach- und Kulturforschung |
Editors | Igor Panasiuk, Hartmut Schroeder |
Publisher | LIT Verlag |
Pages | 313-325 |
Number of pages | 13 |
ISBN (Print) | 978-3825898472 |
State | Published - 2005 |
Utilizing Lacuna Theorie for Advertising Research
Erika M. Grodzki, Sharaf Rehman
Research output: Chapter in Book/Report/Conference proceeding › Chapter