Utilizing Lacuna Theorie for Advertising Research

Erika M. Grodzki, Sharaf Rehman

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationLakunen-Theorie: Ethnopsycholinguistische Aspekte der Sprach- und Kulturforschung
EditorsIgor Panasiuk, Hartmut Schroeder
PublisherLIT Verlag
Pages313-325
Number of pages13
ISBN (Print)978-3825898472
StatePublished - 2005

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