Utilizing Lacuna Theorie for Advertising Research

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	American English
Title of host publication	Lakunen-Theorie: Ethnopsycholinguistische Aspekte der Sprach- und Kulturforschung
Editors	Igor Panasiuk, Hartmut Schroeder
Publisher	LIT Verlag
Pages	313-325
Number of pages	13
ISBN (Print)	978-3825898472
State	Published - 2005

Access to Document

@inbook{4908c1d55d284be1be1b1817f25bd8f4,

title = "Utilizing Lacuna Theorie for Advertising Research",

author = "Grodzki, \{Erika M.\} and Sharaf Rehman",

year = "2005",

language = "American English",

isbn = "978-3825898472",

pages = "313--325",

editor = "Igor Panasiuk and Hartmut Schroeder",

booktitle = "Lakunen-Theorie: Ethnopsycholinguistische Aspekte der Sprach- und Kulturforschung",

publisher = "LIT Verlag",

}