What’s My Motivation Here? Creating User Personas to Attract Diverse Patrons

Sabine J. Dantus

What’s My Motivation Here? Creating User Personas to Attract Diverse Patrons

Sabine J. Dantus

Lynn Library

Research output: Contribution to conference › Conference session

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Abstract

Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students’ experience with Lynn Library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users.

Original language	American English
State	Published - Aug 2 2018
Event	Southeast Florida Library Information Network (SEFLIN) Regional Conference - Florida International University - Biscayne Bay Campus, North Miami, United States Duration: Aug 2 2018 → Aug 2 2018

Conference

Conference	Southeast Florida Library Information Network (SEFLIN) Regional Conference
Abbreviated title	SEFLIN
Country/Territory	United States
City	North Miami
Period	8/2/18 → 8/2/18

Access to Document

What’s My Motivation Here? Creating User Personas to Attract Diverse PatronsFinal published version, 3.82 MB

http://spiral.lynn.edu/facpubs/496

Cite this

@conference{4c7fa8a3a03f4cf789f48500e93428cf,

title = "What{\textquoteright}s My Motivation Here? Creating User Personas to Attract Diverse Patrons",

abstract = "Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students{\textquoteright} experience with Lynn Library{\textquoteright}s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users.",

author = "Dantus, {Sabine J.}",

year = "2018",

month = aug,

day = "2",

language = "American English",

note = "Southeast Florida Library Information Network (SEFLIN) Regional Conference, SEFLIN ; Conference date: 02-08-2018 Through 02-08-2018",

}

TY - CONF

T1 - What’s My Motivation Here? Creating User Personas to Attract Diverse Patrons

AU - Dantus, Sabine J.

PY - 2018/8/2

Y1 - 2018/8/2

N2 - Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students’ experience with Lynn Library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users.

AB - Using qualitative data in surveys conducted by your library — learn how to empathize with potential library users by creating user personas. Eugene M. & Christine E. Lynn Library conducted a MISO Survey of Lynn Library and Information Technology Services to gain insight into faculty/staff, and students’ experience with Lynn Library’s resources. Using the results from the MISO survey and anecdotal evidence, Lynn Library generated eight user personas which included: a personality, motivations, key facts, frustrations, preferred channels of communication, and direct quotes. Personas will help supercharge your outreach and marketing to potential library users and engage more with current users.

M3 - Conference session

T2 - Southeast Florida Library Information Network (SEFLIN) Regional Conference

Y2 - 2 August 2018 through 2 August 2018

ER -