Abstract
The influence of ethical conduct on the relationship between marketing strategies and consumers’ perceived value in two imperfective competitive economic markets is examined – where economics meets marketing. Based on prior research, three propositions are established. The determination is that firms in oligopoly markets experience greater impact from perceived ethical situations as compared to firms in monopolistic competition markets. The implications and conclusion are discussed.
| Original language | American English |
|---|---|
| Pages (from-to) | 453-458 |
| Number of pages | 6 |
| Journal | Global Conference on Business and Finance (GCBF) Proceedings |
| State | Published - May 2010 |
| Event | Global Conference on Business and Finance (GCBF) 2010 San Jose, Costa Rica - Ramada Plaza Herradura Hotel, San Jose, Costa Rica Duration: May 25 2010 → May 28 2010 https://theibfr.com/wp-content/uploads/2016/06/ISSN-1941-9589-V5-N2-2010-1.pdf |